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IMS5023 : Information Enterprise Management and Marketing

Prescribed texts: There are no prescribed texts for IMS5023.
Recommended texts:

Castells, Manuel (2001). The Internet Galaxy: Reflections on the Internet, Business and Society, Oxford University Press, ISBN 0-19-925577-6 (for paperback edition imprint 2002).

Green, David (2004). The Serendipity Machine: A voyage of discovery through the unexpected world of computers, Allan & Unwin, ISBN 186508655X.

Robbins, Stephen P., Bergman, Rolf, and Stagg, Ian (1997). Management, Prentice-Hall. ISBN 0 7248 0878 7

Shapiro, Carl and Varian, Hal (1999). Information rules: A strategic guide to the network economy, Harvard Business School Press. ISBN 0 87584 863 X 8

Wenger, Etienne; McDermott, Richard and Snyder (2002). Cultivating Communities of Practice: A Guide to Managing Knowledge, Harvard Business School Press. ISBN 1 5785 1330 8

Other references: Internet references will be provided in the lectures.
Computing and laboratory requirements: Reliable access to the Internet is essential for these units. All content essential to the subjects will be delivered using the units' Website and email.
Study materials:

It is essential for all students to have access to the subject website which will include:

  1. Assignment specifications
  2. All Lecture Notes
  3. Access to audio recordings of Lectures via Monash Lectures Online.
  4. A sample examination paper and sample solutions.

 

 
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SIMS is part of the Faculty of Information Technology - Last updated: 24 February 2005
Authorised by: Head of School. Maintained by: Tom Denison