Monash University Faculty of Information Technology

EXAM CODES: IMS5023

INFORMATION ENTERPRISE MANAGEMENT & MARKETING

SAMPLE EXAM 2005

DURATION: 2 hours writing time

READING TIME: 10 minutes

CANDIDATES MUST ANSWER QUESTIONS IN ALL THREE SECTIONS (A, B, and C) OF THE PAPER.

 

SECTION A (worth 20 marks)

Answer TWO of the following FOUR questions relating to the XXXX Model (shown below). Answers should be approximately 250 words, and may be in point form. Each question is worth TEN (10) marks.

A1) Explain the relationship between the concepts of XXXX and XXXX as represented in the model.

A2) Give one example of information enterprise (i.e. information service or product) for each XXXX identified in the model. For each example, explain XXXX .

A3) Nominate an XXXX (actual or hypothetical). Give two examples of XXXX which are essential to that community. Of the XXXX listed in the model, identify two which are of highest priority for the success of XXXX , and explain XXXX .

A4) Consider the arrow labeled XXXX. What is meant by this? Give an example of in which XXXX is important, and explain XXXX .

 

SECTION B (worth 20 marks)

Answer TWO of the following FOUR questions relating to other information enterprise concepts and models. Answers should be approximately 250 words, or fewer if you provide a diagram (diagrams may be quick and rough). Answers may be in point form. Each question is worth TEN (10) marks.

B1) Draw a diagram of XXXX model. Explain XXXX . Explain YYYY . Use WWWW as an example.

B2) Draw a diagram of XXXX model. Give an example of a proposed new information enterprise initiative, and explain how the model would help you decide whether or not the initiative is likely to succeed.

B3) Explain what is meant by the term YYYY in XXXX model. Explain WWWW , with diagrams and an example of information enterprise for each. What are the implications of the WWWW .

B4) The diagram below shows the XXXX Model. Consider parts YYYY and explain what they mean, using examples.

 

SECTION C (worth 60 marks)

Answer THREE the following SIX questions in essay form (approx. 500 words). Each question is worth TWENTY (20) marks.

C1) Nobel prizewinner Herbert Simon has said 'a wealth of information creates a poverty of attention '. The most crucial stages in the value chain are those that involve selecting and filtering/ targeting. Discuss.

C2) In recent years a number of peer-to-peer services which facilitate online file-sharing have been established, including Napster, Kazaa and BitTorrent. These have proved to be extremely popular with Internet users but have been heavily criticised by the entertainment industry – particularly the music and the movie industries – which have attempted to use the law to have the services shut down. Describe the way these services work. Explain the arguments for and against these services. Give your opinion as to whether there are legitimate ways to use peer-to-peer services that would satisfy the concerns of the entertainment industry.

C3) Wellman defined communities as “networks of inter-personal ties that provide sociability, support, information, a sense of belonging and a social identity”. In his recent book The Internet Galaxy (2002) , Castells builds on this definition to argue that the Internet is best characterised as the “the material support for networked individualism”, in which people develop strong or weak ties with others, and in this way build degrees of community appropriate to their needs.

Do you agree with this position? Discuss, providing examples to support your opinion.

C4) One of the first pieces of research commissioned by the National Office for the Information Economy (NOIE) found that lack of “trust” was one of the major barriers to the take-up of e-commerce within Australia. What issues does this cover and how can the online industry and website publishers work to improve the level of trust in the online environment?

C5) Governments around the world are attempting to establish legal and policy frameworks which encourage the growth of online services. Australia is no exception, having established the National Office for the Information Economy (NOIE) to promote a "light handed legal and regulatory framework that relies on minimal legislative intervention to ensure that Australia's participation in the information economy is market driven, able to flourish and can meet the growing and varied demands of the market".

Discuss the work of NOIE, highlighting at least five areas of concern.

C6) Governments around the world have developed a range of online services, with goals including improved efficiency and accountability. While some argue that eGovernment is not possible without eDemocracy, Bishop and Anderson make a distinction between the concepts of eGovernment and eDemocracy, suggesting that eGovernment is not necessarily related to eDemocracy. Discuss the two concepts and the relationship between them, using examples of actual online services and state whether they represent examples of eGovernment, eDemocracy, or both.