At the completion of this unit the students will:

have knowledge of:

• key factors and relationships to be considered in developing and managing information products and services, with special reference to the Internet and multimedia;

have an understanding of:

• the nature and operation of information communities and information markets, and recognise information needs and opportunities
• the basic information technologies for developing human networks; and
• selected theoretical concepts from business and the social sciences

have the skills to:

• analyse and critique examples/cases from the information industry; and
• propose and justify new or improved information products or services in response to needs or opportunities.

have developed attitudes which enable them to:

• work collaboratively and ethically with professional colleagues, and with information communities, to discern information needs and to develop information products or services to meet those needs on a sustainable basis.