[Monash Home][Monash Info][News and Events][Campuses and Faculties] [Monash University]
SiMS Home
SiMS HomeAbout UsCourses & SubjectsStaffResearchContact
SiMS Home
Handbook   Overview   Lectures   Tutorials   Readings   Assessment   Staff

IMS5023 : Information Enterprise Management and Marketing

Handbook entry: The Handbook entry for IMS5023 can be found at: http://www.monash.edu.au/pubs/handbooks/subjects/IMS5023.html


Aim: To equip students to participate effectively in the development and management of information enterprises - as employees, team members, contractors, or self-employed professionals.

At the completion of this unit the students will:

have knowledge of:

  • key factors and relationships to be considered in developing and managing information products and services, with special reference to the Internet and multimedia;

have an understanding of:

  • the nature and operation of information communities and information markets, and recognise information needs and opportunities
  • the basic information technologies for developing human networks; and
  • selected theoretical concepts from business and the social sciences

have the skills to:

  • analyse and critique examples/cases from the information industry; and
  • propose and justify new or improved information products or services in response to needs or opportunities.

have developed attitudes which enable them to:

  • work collaboratively and ethically with professional colleagues, and with information communities, to discern information needs and to develop information products or services to meet those needs on a sustainable basis.
Prerequisite knowledge: A good general background in IT studies as implied by the formal prerequisites for the unit, namely: 24 credit points of IMS 9000-level units, or equivalent, or 24 points of graduate level units in the Master of Information Technology or the Master of Business Systems, or equivalent; or an approved undergraduate degree in Information Systems (IS) or Information Management (IM) or equivalent.


HelpContactsSite MapStaff DirectorySearch
Return to the Top of the PageMonash University ABN 12 377 614 012. Copyright 1994-2001 Monash University - Caution - Privacy
SIMS is part of the Faculty of Information Technology - Last updated: 22 February 2005
Authorised by: Head of School. Maintained by: Tom Denison